IIRC, there was a lot of drama between tv networks and Tivo, once upon a time, over the ad-skipping issue, which netted out in a pretty lame detente (Tivo pulling the 30-second-skip button out of standard UI).
At the end of the day, the issues are similar (30-second-skip == going the bathroom during the commercial break, but someone productizing it was not). Over a longer period of time, we all started time-shifting tv content and commercials took a big hit anyway (due to Netflix and to Tivo clones and licensees).
If anyone thinks a developer like Marco is somehow complicit in the death of traditional, ad-supported media, I hope they're having similar introspection over using spotify instead of buying records.
The world doesn't owe a living to people who can steal content, write clickbait headlines, and convert paragraphs into multi-page galleries the most effectively. They will have to adapt.
And some will die.
And ad-blockers are forever a thing on mobile now.