Formula 1 teams are like startups because they also have a "limited budget"? Perhaps only in the sense that the amount of money available to them is finite, but c'mon. Toyota spent $445m on their F1 team in 2008.
http://www.f1fanatic.co.uk/2008/09/22/toyota-has-biggest-f1-...
Even so, that book would still be an interesting read.