I am from the industry on the B2B side and this article rings even more true and much more strongly so on the B2B - industrial internet side of things. Go to any 'messe' (as they call it in Germany) or salon or expo and you see tons of connected/connectable industrial products but when you dig deeper into how those machines/components are going to be integrated, installed, commissioned, used and maintained, it becomes quickly evident that the vendors haven't thought those things through.

The dominant discourse when you talk to many OEMs is that this is a defensive play to be prepared for all those secretive inventions that Google and Apple are making in their X-Labs. They don't know what's coming so they are throwing everything at it to "cloud-wash" and "IoT-wash" their offerings even when their customers are justifiably scared about the risks of cyber-attacks that connected machines bring into their factories and plants.

In short, not enough RoI evident for the investments and changes in processes IoT mandates in the enterprise - especially in the production plants. However, based on my discussion with all the different actors, its likely that we'll find use cases in either Operations Optimization or Asset Optimization.