You know, the same can be said for Tesla, which has a massive headstart in disrupting the car market. The main difference, is that Apple has much MUCH deeper pockets to draw from.
Competing against them on a car is a really interesting play though. Not sure what to make of it just yet.
I think I was overestimating them, but once again think that's a feasible strategy, Tesla vs Apple fanbois arguing on the internet could be the best thing to ever happen to all-electric vehicles, and leave petrol and hybrid cars looking archaic, rather than the current paradigm where its Tesla vs the old industry.