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Who does the money go to? Your friend? What does your friend do to deserve money for you not accomplishing a particular goal?

I've just had another read and "If you don’t make the deadline, Gofuckingdoit.com collects the money, but the site is considering building a charity payout"

What the fuck? Gofuckingdoit collects the money and is "considering" building a charity payout?

It took me a while to realize this site wasn't one of the one's generated at http://tiffzhang.com/startup/?s=286425804879

Is there an upside? You pay if you don't accomplish your goal, but what if you do?

You have accomplished your goal, avoided humiliation, and have saved money.

Go Fucking Do It