Groupon Is Laying Off 1,100, Shutters Operations in 7 Countries
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I would have probably not done almost any of these things, or been more judicious in what I went to. I've found some new things that I'll be returning to, and some things that I won't.
As a customer, these kinds of services are amazing. And really all they're doing is centralizing good deals. A less "grow fast and explode like a Unicorn" business model would probably make it work better for participating businesses.
Sadly, it has been my experience that a lot of the businesses that sign up for Groupon don't know what they are getting themselves into and as a result, take out their frustrations on customers when they can't break even for the month... which is, I think, a fatal flaw in the human psychology aspect of the business model. I'd rather just pay the sticker price and enjoy better service than have to deal with all that.
It reminds me of Massdrop. You expect to get a deal by purchasing something in "mass" with others but it turns out you are paying at best Amazon retail price but most likely MORE than you would pay buying from Amazon not to mention shipping costs.
We were told that dinner would be provided, and given a coupon for the hotel's restaurant. Upon presenting said coupon prior to being seated, we were greeted with a look that I can only describe as 'oh, I see' - promptly seated at the absolutely worst table in the place, and given a 'special menu' with one or two very plain options (think, chicken with vegetables and a plain sauce) in an otherwise very nice-looking restaurant. We were summarily ignored for a very long time before our order was collected, and when the food was served it was sort of plonked down with no ceremony or pleasantries.
It's an awful experience to be treated this way, as a second class customer. As though you've broken a social contract by being allowed in through some hack, and the staff will 'serve' you to the absolute letter of the definition and no further. Almost pointedly so as though to emphasise how unhappy they are with your presence.
I never used groupon for a restaurant, but I can completely see that something like this might happen and understand why you never went back!
Groupon then became a way to drum up business when things were slow while still hopefully making some margin on them by using the cheapest ingredients, smaller portions, offering a less costly (ie. higher margin) experience, etc.
Ended up leaving a bad taste in the customers' mouth almost guaranteeing they wouldn't return.
Mass drop sells DIY kits to build ergodox keyboards which you typically can't buy anywhere else. Additionally they just arranged a production (with a lot of help from a Redditor) of custom key caps (Triumph GMK Adler https://www.massdrop.com/buy/triumph-adler-gmk-keyset).
Edit: just remembered I looked at buying headphones from Massdrop once. The starting price for the group buy was MSRP and the final unlocked price was the same as on Amazon. This definitely mirrors what others are saying.
Most, but not all, Groupon deals have fine print prohibiting this by stipulating that the Groupon be disclosed on arrival or while making a reservation. I disregard this because I would much rather give the restaurant the opportunity to not honor the discount (I will pay in full including tip, and use the Groupon properly on a return visit) in exchange for uncompromised service.
I have never had restaurant staff so much as hint any sort of disapproval when I slip them the Groupon late, let alone reject it. Not even close. I think it's because they get it - it makes sense to do this.
(The above applies only to full-menu fixed-discount deals such as "$50 to spend on food and drinks". Obviously I cannot and do not use this method when the deal involves anything along the lines of a prix fixe menu, because in those cases one must be treated differently upon arrival.)
I tip based on the pre-discounted bill and generally the service is great enough (thanks to this technique) to hit the 18-20% mark. If I disclosed the Groupon earlier and received subpar service as a result, I'd give an appropriately low tip.
It seems like companies on Groupon, for whatever reason, often offer way more of a discount than they're comfortable with. I wonder why that is.
The money being lost on the Groupon is a sunk cost, so you've got:
Option A: Lose money on the customer, treat them like second class citizens, probably lose the customer forever, possibly have the customer tell all of his or her friends how bad they think the business is.
Option B: Lose money on the customer, still treat them just as well as any other customer or even better and try to convert them into a repeat customer and/or organic spokesperson for your business, recoup the lost groupon money over time through repeat business.
I can't speak for everyone but I know that if I'm an option B customer, I'm going to be an enthusiastic spokesperson for the business. Getting a great deal and good service early on is a good way to convert me to be a customer of yours for life (early impressions really stick with you, sort of the reasoning behind buying the first round of drinks, you probably don't need to buy another drink all night because you're the cool guy who bought the first round).
So all-in-all, I don't think all the blame of having Groupon customers treated badly (if this even exists as a real thing and isn't a perceived occurrence that isn't statistically a real thing) can be placed with Groupon.
I suspect at least part of it is likely just the fact that a lot of businesses have terrible customer service these days (probably due to a number of factors including low wages, races to the bottom on margins, etc) and as a customer you would have been treated pretty poorly anyway but the groupon thing gives you something to latch onto as far as reasoning it out.
To increase your audience, you almost always have to pay.
In contrast to big business, America especially likes to celebrate and idealize the small business owner as the one who truly knows the value of treating the customer right. But if these stories are frequent, it probably just exposes the sad truth that it's not as common, even in small business, as we like to believe or hope.
Even at that age, I was like, "wha? But, isn't that the purpose of a promotion? So someone tries your stuff and might come back?" It wasn't like a coupon in the back of a magazine, but something the car wash guy actively promoted.
Plus the most active users of groupon are probably doing it to save as much money as possible with coupons. They're unlikely to willingly throw away those savings on massive tips... and from what you hear about frequent groupon users they really don't tip the price pre-coupon.
You still save money with a coupon, you're not paying full price for the meal. That's no reason to screw over the server who depends on tips for a living. If someone is seriously strapped for cash and needs to save money, they should be cooking at home, not going to restaurants.
Don't get me wrong, I'd happily do away with the whole tipping culture and just have the entire price printed on the menu. But, as long as we have tips, take the time to learn how to do it right.
I'm personally bothered by the entire tipping culture in the US. Once used to acknowledge that someone has gone above and beyond, now it is just used by businesses as a means to pay below minimum wage (which is too low already). The fact that it is also percentage based this means a person working at a restaurant with higher prices likely makes more money just because I'm charged more for the food. This doesn't seem fair to those workers who are wait staffing at a more affordable restaurant. I can tip above standard percentages at those restaurants, but this isn't going to translate to the whole.
It is also well known that other discriminatory issues factor in to tips (age, gender, race, attractiveness, etc...)
Bottom line, tipping should be thrown out as an expectation and should have zero impact on wait staff wages. Restaurants should be forced to pay at or above minimum wage and menu prices can be adjusted accordingly. As dependent as today's society is on the food service industry, maybe it is about time they unionize and start striking at the local and/or national levels until some laws are changed to treat them fairly.
I think there are a lot of people like me who before groupon, never used a coupon at a sit down restaurant in my adult life, and therefore it was never something I ever had to even think about.
This is really the main point. Similarly, you're free to decide that it's gross to shake hands with the people you meet, but you should be aware that you're acting outside of cultural norms.
The bottom line is that tipping is a custom and an etiquette. These things vary quite a lot from location to location. It's surprising to me that someone would assert that there's really only one proper way to do it in a country as big as this.
Emily Post, for example, says to tip only on the pre-tax amount of the meal plus 1-2$ per drink and nothing at all about coupons.
Edit:
Still doesn't change the fact that Groupon has a rather nasty habit of taking advantage of small businesses and generally screwing them over. But that's a mixed bag also. I use Groupon a lot and find them to be a great source of places with generally well-meaning owners who are a good alternative to large corporate chains and work hard to keep me coming back.
My ex-girlfriend used Groupon to find ways to go cheap and took advantage of it with absolutely no intention of ever going back to see anyone a second time. Her repeat business could not be bought with any exceptional level of service.
Ultimately, it's a business decision the owners have to make for themselves. The problem for Groupon as a company is that their largest appeal is for people who are going to be a bad business decision for the owners using their service. It's a bad model, and it's clearly failing, so that means things are working exactly as they should.
Basically, nothing about tipping makes sense, so you just have to learn the thoroughly arbitrary rules.
The opposite happens, once the event is done, the facilities/stadiums/everything goes unused -- novelty and interest lost.
Same thing happens to these business when they worked with Groupon: make some money (oftentimes they don't even break even) during their promotions/deals, but as soon as it was over hardly any bothered to return.
The vast majority of people don't/don't realize that's the case, though, which makes huge half-off type deals pretty miserable for wait staff.
Sounds like this tension hasn't been managed very well.
That just doesn't happen. People show up for one quick, cheap engagement, and then they're gone. Once front-line sales people realize this, the desire to welcome Groupon customers evaporates.
There are two culprits in this. One is the Groupon field sales force, for over-promising the business value of getting a flurry of cheap visitors. The other is the target company's senior management, for agreeing to a dumb deal and not working better with the front-line sales/service folks to make a better go of things.
So I guess in theory someone taking groupon (or barter dollars) should just be a regular business that is doing well wanting to increase business. But in actual cases it might more often (from my experience at least) be a marginal business that is trying to fix a situation with marketing that isn't exactly going to work as planned by bringing in groupon dollars or barter dollars (that will end up being used by the owner to go out to dinner with his wife (and yes that is what happened)). Valuable things (in the case of barter dollars) that a business needs are not typically available with barter dollars. What you get is a bunch of things like dining, travel or accountants or attorneys (and how many of those do you need).
So in other words the restaurant barters meals and gets "trade credits". The other participants barter either the products they are selling "plumbing supplies" or services "lawyer, accountant" and so on. They get trade credits. The barter exchange keeps track of how many credits a business has so they know what they can spend. Typically people who sell services or perishable products are big winners. Losers would be businesses with low margins. For example you wouldn't find any Plasma TV's typically on a barter exchange. You might find jewelry though because that has a big markup. I actually was able (and this was some time ago I have to add) barter an apartment for myself as well as apartments for some of my employees. Other big items are perishable products such as hotel rooms, travel and so on. Magazine or newspaper ad space are other examples.
Use it or lose it to the vendor. There is an active and most likely a separate channel of travel barter that operates independent of any barter exchange. (Billboards for radio time let's say. TV for travel expenses.).
In practice whether this actually works is all over the map. Some chains will deny the claim if the cancellation terms are even slightly different, e.g. they'll say the rate on the official site was more expensive but doesn't violate the best-rate guarantee, because it allows cancellation until 6pm, instead of 5pm, which is a better set of terms. This then makes it easy to discount in third-party channels without technically violating the guarantee, by deliberately modifying the terms slightly. Other chains follow closer to the spirit of the "guarantee", but it's a bit of a lottery.
As for why they don't just offer their best rates on the official channel to begin with, without some kind of policing from the franchiser: mostly, it's market segmentation based on price sensitivity. People booking at an aggregator are more likely to have no real brand loyalty and be sorting by price, so hotel owners want to discount their rates to show up competitively in the comparison. But people booking through hyatt.com or holidayinn.com are more likely to have brand loyalty, possibly be accumulating points/status on the company dime, possibly are already committed to a specific hotel, etc. The hotel in this channel isn't competing as directly with side-by-side search results from other brands, so doesn't want to unnecessarily discount. It's in the brand's long-term interest if the official channel becomes known as having the best rates, but each individual hotel may sometimes benefit from charging more through the official channel and discounting elsewhere, hence this back-and-forth between the franchise owners and the brand management.
Best Buy is guilty of this too. Not their worst offense, but a lot of things that are harsh on price match, like hard drives, often have their own retailer-specific model number. The same drive might be identical, but the one on Amazon has a different model number to BBY to thwart price matching.
Part of this was on the hotel though, for not managing their rates through the aggregator properly. Often hotel management would call up angry about the rate they received, but they could barely use a computer, much less manage using multiple aggregator's backend websites.
The hospitality industry is kind of a mess.
I find saying something like: "I'm confused, because I can find a better price online for this room of $XX.XX" works every time that I've used it. I've never even had to apply the additional pressure of: "It seems unnecessary, but if you can't match that, then I guess I'll have to book online."
For the human psychology of a business owner of say a restaurant that's terribly, as this means every time someone walks in, that's $25 of revenue and say $5 of profit walking in for your business and its employees to extract, but a guy walking in with a voucher is just $20 of costs.
Even if the voucher was bought for $25, that feels like money 'earned' weeks ago, and anyone who actually makes use of the voucher feels like it's costing you $20 even though it'd constitute the same $5 profit as a normal customer.
Combine that with the fact the vouchers in this hypothetical example wouldn't actually be priced $25, but rather discounted to $15 or $19 which has to be shared with Groupon, and the fact those who're use Groupon (discount seekers) not always but on average tip less, really kills the mood for typical Groupon's merchants: struggling business owners who don't sit in an office and look at customers on a purely rational level and see them as just numbers.
So I agree, it's a human psychology flaw in the business model. It's not unsurmountable, if Groupon runs a solid Merchant Centre full of 3 minute videos for merchants on Groupon's research that shows how their service affects the success of a Groupon deal generating repeat business, how instructing your employees to say x y z words when a Groupon member comes in etc, you could go a long way to mitigating this.
Google for example runs a clever incentive structure where the quality/relevancy of the ad plays a role in your ranking vs other merchants, and so the better & more relevant your ad, the less you have to pay for your add to be more visible. This means some merchants who build relevant ads actually pay less to be on the nr 1 spot in the search ad rankings, than companies who pay more but offer shittier ads. And they run a whole merchant centre with tons of videos to explain this whole process and what you can do to improve it. [0] This improves the experience for users by rewarding merchant's quality control, which benefits them, too. Groupon should run something similar which they probably already do in some way but I'm not very familiar.
Another solution is more controversial and hard to sell to merchants, which is to not pay merchants for vouchers that go unused and expire. This way a merchant can't be 'hopeful' that a Groupon user doesn't come in, because he doesn't earn any money when a person buys a voucher and doesn't use it before it expires (like I've had happen myself a few times.) Every groupon user who comes in is one he'd otherwise not get paid for, and so it flips the story around, every time a person comes in he gets paid by redeeming the voucher. Right now he gets paid regardless and people coming in are just costs, so obviously a merchant isn't thrilled to see groupon users come in today.
There was always a large minority of Groupon users trying to get the rules bent/broken in their favor--so for example, the Groupon they purchased might say "Only useable Monday-Thursday, does not stack with any other Groupon, coupon, promotion, or discount" and then they'd come in on a Saturday and try to use their Groupon with another discount. When we'd explain why that wasn't possible, they'd complain, hold up service for other customers, and/or write negative online reviews. This happened pretty consistently over the course of 2 years and 3 different Groupon deals we had.
However, we were not a restaurant--we sold pre-packaged gourmet sweets--and so none of our employees depended on tips to get paid. We also had high profit margin on our goods, so we still made a good amount of profit with the discounted Groupon prices. Additionally, despite the above-described behavior happening consistently, we had even more Groupon users discover the place for the first time, and then become returning and loyal customers.
So Groupon worked out for us, but I think it's because we had a pretty unique situation.
I'd compare it to how hotels will sometimes give you the worst rooms if you booked through an online site that gets heavily discounted inventory.
How much of that is because the business owner made no attempt to establish a direct relationship with the customer while they were present? If you use a groupon to get me in your restaurant, great. But even better if you do some "permission marketing" and get me to add my name to your newsletter list, or "like" your Facebook page, or something that lets you keep in contact with me.
It's amazing how few restaurants and hotels and what-not seem to even try to do this kind of customer relationship / one-to-one marketing stuff, in 2015. I get regular emails from Petterino's in Chicago, letting me know about specials on Mother's Day, Father's Day, etc., or other special events. I don't live in Chicago so I don't visit their restaurant very often, but they keep themselves on my mind, and you can bet that next time I'm in Chicago, I'm more predisposed to visit them than most of the other restaurants I vaguely remember from my last time there. OK, to be fair, it helps that the product is really good as well. Their "Midwest Corn Chowder" is to die for. But still, it boggles the mind that none of the other places even seem to try.
There's something to be said for the type of audience you cater to. (TL;DR Market to those who know what the idea of "value" is compared to "cheap".)
Having said that, I also went for a great Groupon meal somewhere else, which included a cocktail that was so good I had another 2, bought more food on top and ended up paying as much as a 'regular' meal would have been elsewhere (and tipped accordingly for the good service). That was the exception to the rule, though, even based on a very small sample size.
Do many people leave 2½% (essentially no) tip in London?
It doesn't mean everyone using groupon is automatically a jerk, but it definitely selects in that direction.
Yeah, because absolutes like this help. Groupon customers can be just like any other customer out there. Some "regular" customers will get cheap wine, some will get an expensive bottle. Similarly, some Groupon customers will get the cheapest wine, others will take the money they saved by getting a Groupon and get the expensive wine. Being a "Groupon customer" might move the needle towards one direction but it's far from absolute the way you're making it out to be.
I think that's just a misunderstanding on the stores part. A groupon is just another form of advertising (which costs money) - but businesses believe that by offering groupons they will come out ahead.
I've personally gone to places I wouldn't have normally because of groupon and usually spent extra.
And most Grouponers are bottom-feeders. Just looking for a deal. They're also the most likely to be vocal on Yelp (there was a study somewhere showing how Grouponers/Living Social people were more likely to leave bad reviews).
Groupon's salespeople are so high-pressure and portray an overly optimistic view of what a struggling small business should expect.
Speaking from personal interactions from several business owners who have tried daily deals here. Sure, a business needs to calculate it's ROI, but I think Groupon 1) oversells the value of 'getting their name out there' through their deals and 2) doesn't explain how bad their customers are.
But I suspect it's a correct understanding on the part of the employees. When I talked with servers at restaurants, their experience was that the average Groupon customer was demanding, cheap, and a bad tipper. And they were also unlikely to come back, meaning there wasn't a lot of incentive to invest in a relationship.
I've also had Groupon redeem me for stuff that I had no right to in the TOS but was morally sensible to do.
There are quite a few things I criticise Groupon for but they've always been pretty transparent about their deals and willing to right any wrongs in my personal experience.
If you're not familiar with that, not sure how you could know the blade was old. How often and by what method do you shave/get a straight razor shave? Both of those could affect the quality of the shave more than the age of the blade.
http://theshaveden.com/forums/threads/shavettes-the-truth-ab...
EDIT: I think you might be right that it could work though. It's a numbers game. If you lose $X in groupon charges but gain $Y in new customers then it's a net win for the business. However, you also lose $Z from existing customers (lots of obvious reasons here). So you need $X to be small enough - and obviously that isn't the case with Groupon. However, there's no reason why a company couldn't work that uses customization to supply the 'right' individual with a coupon instead of everyone with a coupon. Credit history? Tip history? Recurring business history?
'Groupon with AI' might be what we need here?
I get the feeling just estimating $Z is a major task, and needs to be done for every customer. So I'd guess the next 'Groupon with AI' would need to be structured around helping businesses that use them minimize $Z.
I think it's a good market actually - but it's going to need a lot of finesses and expertise. The groupon method of bludgeoning businesses with quantity didn't turn out to be correct.
That's not always true. I rarely use a groupon alone and ending buying addons at the regular price. You might lose money in one item but win in another. That's why retails focus in bringing you to the store not matter what.
I think retails focusing on bringing people into the store is different for an important reason - when you're inside the store and buying something, it's almost guaranteed that you want a few other things too. You could jump between 10 stores all with different specials to get all of them cheaper but that's incredibly time consuming.
Groupon however is trying to get return customers. It's not about someone doing Scuba diving picking up a few extra scuba diving lessons while he's there - he has to actually come back later. It's no longer an impulse 'easiest path' purchase that retail focuses on by getting you in their store and not the store down the road.
Would you be willing to pay more for those same experiences?
For example, selling a $5 cinema pass for a specific day, time, and show. So they book the whole screening room, sell exactly as many passes as there are seats, pack the house, and hand you your popcorn on the way in. Similarly with restaurants, where the whole venue could be booked out, and there's only two meals available (kind of like Summerlicious).
You're definitely not getting the regular-experience-but-cheaper doing that, so there's maybe a better chance of converting to try it out after the coupon, but even if you're only ever going to do it on the coupon, you can do it over and over again if it's good for both parties. If Groupon's marketing muscle can pack the house with cheapskates a few Tuesday nights per month, that's probably an all-around win.
If they were just regular coupons, consumers would simply dismiss it with a "meh" and forget about Groupon.
But of course with an eye toward long-term sustainability by making it a good deal for the businesses.
Sales and discounts aren't a good way to increase customer growth unless they're done consistently. There's a reason that I get a free salad when I get a pizza; no one really wants that salad. There's a reason they have $5 beers every Monday at a bar; no one wants to drink on a Monday.
If the business owners/clients are stupid enough to give away the best experiences for cheap, it's their own damn fault for not having any business sense whatsoever.
And yet Groupon is closing down operations in 7 countries and laying off 1000 people.
Groupon's customers are these small businesses, for Groupon to succeed it needs to be in a symbiotic relationship with these businesses. "It's your fault for being an idiot" isn't the correct way for anyone to think about Groupon's relationship with its customers; that sort of thinking will only backfire even harder.
1) I love what they're offering, but I want to do their thing somewhere else, so another business gets the benefit.
2) I don't like what they're offering, oh well, gave it a try
3) I like what they're offering and they're in the right place for me to continue doing business with them
#1 is the hardest for businesses, and I admit to engaging in a fair amount of "Groupon tourism", where I'll go a little out of my way to try something just because I got it for cheap on Groupon.
For #2, sometimes there's a reason why places aren't doing well and turn to Groupon to try to boost sales, sometimes it's just a bad fit for me as a consumer. For example, I just used a Groupon for a local new Mexican place in my area. Turns out the reason their gorgeous restaurant is mostly empty is because the food sucks. There's a Mexican place down the road from them with low budget hand-made booths that's exploding with customers, the difference is that their food is good.
I'd say I probably stick with less than 10% of the new places I find through Groupon. I'd probably be willing to pay more to try new things...but not a whole lot more. As a consumer I have to change my basic behavior patterns and maybe travel out of my way to try something new, I feel like I'm meeting the place halfway. Sometimes I have to travel someplace I've never been before, and after getting there I'll know if it's reasonable to continue coming out there. The horse lesson I took I enjoyed, but it's also an hour of hard driving to get there, while I live right on the edge of plentiful horse country. Now I know I had fun taking a lesson, I might give a go at one of the local places, but I'll probably not return to the place I used the Groupon with.
There's also places, like a zipline center I Grouponed at. It was cool, I'll return. But it's not like it's an every week kind of place. So I think businesses also have to consider their model. I wouldn't have tried it without the Groupon, but it acted more like an advertisement would.
I also went to a high-speed gokart center on a Groupon. Turns out they already have lots of business, but it's all dedicated racers who knew what they were doing. When I went there I had to sit through a half hour of safety training videos, and when I got on the track it was terrifying because everybody else was hardcore and very aggressive. It could have been fun if everybody wasn't taking it so seriously, or they bundled all the Grouponers into a beginner league or something. So I don't think it worked as an expansion of their basic business.
I think business issues with Groupon are more complicated than people give credit for.
I think the size of business is definitely a factor, but also this needs to be a culture change. You have to get used to it, people have to get used to it.
Food, in general, seems more precious than the rest of the things we do in our life with money.
Maybe in the future when you pay everything electronically, you never have to let people know you are a groupon user, you just swipe and discount at the end. BTW, why do people need to disclose that they are groupon users when they walk in? That's my impression of stories below.
For a more conventional purchase situation, you just hand over the coupon with your credit card and things are taken care of in a very transactional way.
Groupon's dismissal as a "terrible business" reminds me of Kozmo. Kozmo was another "terrible business". Delivery in an hour of food, videos, electronics. Grew way too fast. Spent all their money, and couldn't profit. But if you looked at it in detail, they were making profit in some of their locations. Of course, some of their expansion made no sense. They did grow too fast. But the business? Now we have instacart, postmates, Amazon Prime Now, Peapod, and more making this model work of fast, local, delivery.
There's a bunch of comments in this thread already - and really in every conversation of Groupon - about how it's "terrible business". And Groupon does have a lot of bad things going on, no doubt. But dismissing its entire business model is a sure way to miss some of the things we can learn to apply to our own businesses.
Yes, there's a ton of business where Groupon has made no sense, and maybe even helped those small businesses go bankrupt. It's a really dangerous sword to wield when you share a massive discount. But there's some really interesting parts of the product and business that have worked. There's probably some great things to learn for the next person who wants to build a company that helps promote local small businesses. Be careful not to throw out the baby with the bathwater.
We also have smartphones now.
I was a big fan of Kozmo (and its NYC competitor UrbanFetch) but it was an entirely different kind of experience shopping on an EGA monitor with a dialup connection and I understand why it wasn't as easy to make it work.
I did miss urbanfetch and kozmo when they went out of business though. They had the most massive DVD sale ever.
I know a few more local versions of groupon who went into the game with this game plan. They all failed or pivoted out of it. It seems like a product that can only succeed by going big.
The idea of the customer is always right somehow transformed into the fallacy of what is good for the consumer is good for the company.
Speaking to some of the proprietors/staff, people would come in, eat the offer and drink water, then leave without tipping and never be seen again.
[1] http://blog.bodellconsulting.com/2013/03/01/groupon-a-bad-de...
I think there's a business opportunity to help people running groupons capture the most value out of the leads (at the least, sign them up for an email newsletter).
If your biggest problem was that your food wasn't really that great or your prices were too high or you were in a terribly inconvenient location or your staff was unbearable, then getting more people in the door doesn't really help anything in the long run.
It's like how online journalism is collectively wringing their hands about ad-blockers and crying, "But what about the CONTENT?" Well, most of what passes for "content" these days is regurgitated click-bait non-sense, recycled in a dozen places, and it should all just go away anyway. Cry me a river. In both of these cases, the "good" notion of capitalism is working just the way it's supposed to.
Even business owners that new their margins wouldn't know its value to their business without testing it in their actual circumstances.
It also had a touch of loan-sharking from what I understand. I could be wrong about the exact details but I believe one of the main attractions was that a business could do a Groupon, and get all the money from the Groupons sold as soon as the promo was completed, but still have weeks or months for the customers to actually trickle in and claim the offer. Which may have led to a lot of the frustrations people had actually redeeming them, getting on the schedule for massages or reservations, etc.
But the analogy holds. Selling something for 20% of its value with the expectation of having to fulfill the order in a few months is effectively the same as paying an extreme rate of interest on short term business financing.
Basically, the customer subscribes to the service and gets discounted meals at the cost of not being able to choose the restaurant himself.
Restaurants can use the service whenever they expect to have empty tables, allowing to still profit for them, but with a reduced profit margin.
I'm not sure if it works for restaurants in particular, but it should work for businesses that cannot easily change supply levels, aren't selling something that is completely a commodity and ideally where varying suppliers is enjoyable for customers.
Businesses receive 20-25% of retail price when they take a groupon deal, so you'd need a profit margin >75% to even entertain that idea. Also it cannibalises some of your existing customers, converting your 75%+ profit margin customers into near zero or loss customers. I'd leave the tables empty.
You do have to consider the advertising in the calculation. If they spend $2K/year on advertising now, and a GroupOn sale might be viewed by 10K/people and purchased by 100-150, then still might come out ahead even with $0 or -$10/head ($1500 in loss for the GroupOn).
If a place is doing a GroupOn it is unlikely a zero revenue person will displace a paying person, since the place would have to be almost at capacity for that to make sense (and if they're that popular, why are they doing a GroupOn?).
But then the real question is: "How effective of an advertising platform is GroupOn?" And that I do not know.
PS - Anecdotally I have read that the "type" of customer GroupOn attracts might hurt it further (people claim they're very demanding, hard to please, and unlikely to return). But anecdotes and anecdotes, have to take them with a pinch of salt.
PPS - I myself wouldn't do a GroupOn because I would feel like it was de-valuing the establishment. It sets the new "normal" to the discounted price.
After blowing an entire year's worth of advertising on a single promotion...
Which is an awful idea because a) advertising needs to be sustained; and b) Groupon users are a small subset of the local population that might be interested in your product.
2012: $2.33b in sales
2013: $2.57b in sales
2014: $3.19b in sales
Their biggest problem is the inability to achieve profitability on $3 billion in sales after so many years in business. They still have $1.1 billion in cash however, and have reduced their bleed rate to a benign level.
Doesn't this just mean the investors would be better off winding it down and investing the $1.1b in something that is profitable, or at the very least has a higher ceiling? It doesn't seem all that likely that the latest round of cutbacks is going to turn this into a profitable company and even if it does, the scope for profits is very limited. As you say, they've been going for a long time and nothing is really getting better. Even the 2.5% you get from the S&P 500 would be a better use for that billion in cash.
Why would someone put money into a company that invests in index-funds, when you can just invest in index-funds?
This does raise an interesting question, though. There seem to be a lot of corporations out there that have no obvious reason for existing: minimal to negative profitability on a sustained basis, uninspiring business with little potential, and a long track record that doesn't suggest a turnaround is likely. Groupon is just one of many. Presumably in many cases, equity in these corporations is held primarily or even entirely by index funds. Why should such a company remain in business? By definition, if all your shareholders are indexers, there is not a single person alive who considers you an above-average investment. In a rational market, such a company would be wound down or the price of its shares would fall so low that it would be taken over by someone who believes he can do better. But the index funds create a sort of circular reasoning, or perhaps an isolated reality separated from outside feedback, allowing these zombies to keep living. A variant of this was covered by http://www.bloombergview.com/articles/2015-07-22/index-funds..., but this seems like a more extreme case. Of course, Groupon's "institutional ownership", which includes various active and passive funds, pensions, endowments, etc. is only 65% per Google Finance. There are corporations with 100% and even >100% institutional ownership (i.e., there are a lot of non-institutional shorts). Why do they continue to exist, and what can be done to kill them off?
Maybe fumes was not the right word. The things they offer as "deals" are fumes. I just loaded the Toronto section, and saw "$179 for $2392 worth of laser hair removal" with >200 sold. I don't believe that the $2392 figure is not grossly inflated. Also "$430 for a $899 iPhone", but then you notice "condition: refurbished".
These things don't come across as credible promotions, but rather the result of someone packaging something up to appear to be a promotion, but it's just a normal price disguised in some way. Perhaps there are some actual promotions on there, but these pseudo-promotions reduce the credibility as a whole. So what's special about groupon again? I can get normal price things anytime/anywhere, and not have to go through the hassle of buying the coupon in a specific time frame, and only be able to use it in a different specific time frame and another dozen restrictions.
[1] http://www.bloomberg.com/research/stocks/snapshot/snapshot.a...
Did this company spokesperson just pass first year business writing? It's like the writing prompt was, "Your company is downsizing, what is the most absurd way you can describe it?" I couldn't help but laugh at the sentence.
1. Our footprint is a big advantage today (presumably this means more reach).
2. We want to make that advantage bigger.
3. Therefore we are reducing our footprint.
At first it sounds like an outright contradiction. But it does make sense, in a very convoluted sort of way. The advantage of having broad reach will be increased by exiting those markets that are losers for them, because the (still presumably fairly broad) range of markets they're staying in will be more profitable overall. But it would have been much simpler to just say "We're exiting a handful of smaller markets where we aren't leading or growing, focusing our efforts where they're doing the most good." But I guess you can't say that these days.
http://blog.samaltman.com/unit-economics
I have never seen Silicon Valley so willing to invest in companies that have well-understood financials showing they will probably always lose money.
Seriously though, the Groupon deal wasn't always ideal for every company, but how do you justify calling it a "deliberately calculated scam?"
(edit: we're talking about groupon the corporate entity, not the product(s) they offer.)
"Altogether, $946.8 million, or roughly 86% of the funds raised across the three investments, was paid out to Groupon directors, officers and stockholders. Just $151.4 million was retained by the company to use as working capital and for general corporate purposes."
June 2011 - http://mashable.com/2011/06/02/groupon-cash-out/#AoBOlTTNEqk...
That's one reason this go-nowhere, do-nothing startup had so many investors: https://www.crunchbase.com/organization/clinkle — it's all psychological games ungrounded in any sense of reality. Once you have one name brand investor on board, the other investors basically abdicate their entire decision making ability.
If you've ever been turned down by a16z, you can legitimately go around saying investors think less of you than they think of clinkle.
"Early insiders are still fine, of course. Groupon co-founder Eric Lefkofsky and his affiliated entities took nearly $400 million off the table well before the IPO." from https://venturebeat.com/2012/06/01/groupon-investors-race-fo...
"The IPO produced billion-dollar windfalls for Mason, Lefkofsky and other early funders, and millions in fees for the Wall Street banks that took it public." from http://business.time.com/2012/04/05/groupon-faces-sec-probe-...
http://www.groupon.com.pr/pages/home
Apparently the site is shut-down already.
A friend of mine paid 100€ for 100 pizzas, one every day. Also 100€ for 100 pasta dishes.
The idea seemed to be, that the service could plan ahead, because he knew months before how much ingredients to buy.
The delivery service who offered this deals closed down after a month, so in the end every meal did cost my friend about ~3€, which isn't bad.
http://www.ribbonfarm.com/2013/04/03/the-locust-economy/
Thinking about locusts and the behavior of
customers around services like Groupon, I’ve
become convinced that the phrase “sharing
economy” is mostly a case of putting lipstick on a
pig. What we have here is a locust economy.Is there room in this space to not be a shitty actor?
Wait staff often complain of Groupon'ers either not tipping at all, or tipping a low percentage and basing their low percentage off of the discounted bill (such that the net tip is like 1/4 to 1/3 of what it would normally be for the same meal.) Some places complain about Groupon'ers overstaying their welcome -- they come in for half price entrees, don't order appetizers or drinks or dessert, and stay at the table for 3 hours eating wave after wave of complimentary breadsticks. They're the ones still at the water park when the staff locked the gates ten minutes ago. They come in multiple times in the next week trying to return something for full price or otherwise scam the store. Many places report an excess of complaints of the "I'd like to speak to your manager, you're doing a terrible job" variety directed at their best employees, because people are unhappy paying 50% when they think they can somehow get it down to 45%, or they're unhappy paying 50% for 100% of the experience when they think they can stretch it to 105% of the experience.
This doesn't happen to every company, but it does happen to some companies and leaves them feeling pretty burned.
http://techcrunch.com/2011/06/13/why-groupon-is-poised-for-c...
There were also substantial concerns that the whole thing was basically a fancy, web-scale pump and dump:
http://www.thestreet.com/story/11661220/1/is-groupon-a-scam-...
In my view, the whole "daily deals" thing that they started with was always unsustainable at scale. It's one of those things that works well in small doses, but as you scale it up the value declines. However, it was novel enough and generated enough volume that it took small business owners a while to collectively realize that Groupon promotions didn't help them in the long term.
There was nobody in the process who would/could responsibly manage the actual value of the coupon. So they were either useless or debilitatingly lavish.
To the business they sell the notional idea of gaining repeat customers.
to the customer they sell the (very real) idea of a new massively discounted place to visit each and every day.
Basically why would customers return to a place at full price given that they've got 17 new places to try at 80% off.
then you add on to that the reams of negative stories about the high pressure sales tactics they use and the negative reaction builds up.
Please, interweb geniuses, think of something better.
As an aside Groupon seems to be 100% https, where downtown is only partly https :(
Also that website is horrendous.
Uh... sure...
http://www.newyorker.com/magazine/2010/12/20/groupon-clippin...
Some points that caught my attention (edited by me)
...Groupon’s got a healthy business. Almost forty million people, in more than a hundred and fifty cities around the world, have signed up for its e-mails,...Groupon isn’t going away. Unlike many Web companies, it’s been profitable from the start. (It takes fifty per cent of the revenue in every deal.) This year, it had half a billion dollars in sales, and estimates are that, before long, it could have as much as two billion dollars in revenue." End of my edits.
India, where groupon is hugely popular, has behaved like a spin-off. It recently independently raised 20MM from Sequoia.
I got on their mailing list through a permutation generator on names/emails and it took me months to get off that craplist.
As a consumer, I love the model. As a business owner/marketer, the results have been so/so.
At least they sold high...wait...
I think there is a class of business ideas that may seem good in the beginning but eventually fail for various reasons.
Groupon May Be Fastest-Growing Company Ever
http://www.cnbc.com/id/40454493
Groupon is going to be wildly profitable.
-Eric Lefkofsky
http://www.bloomberg.com/news/articles/2011-06-05/groupon-ch...
Is Andrew Mason still a YC part-time partner?
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