I don't really know the guy since I grew up in England, but from what I've read today I think he must've been some sort of subversive genius. All the quotes I've seen attributed to him suggest a perspective on the world which isn't really congruent with stupidity. For example, "I won't buy my kids an encyclopedia; they can walk to school just like I did." It's brilliant, and really funny. If the only thing he ever said was, "If you come to a fork in the road, take it," you might be forgiven for thinking he was a stereotypical lunkheaded sportsman. Taken as one example from a whole canon of sayings, though, and it's almost profound: 'you need to make a decision.'