As the co-founder and CTO of Investmynd, I have strong opinions on the rise of the "robos". We are building a company based on the premise that high net worth clients are not just chasing returns, but can truly benefit from the overall financial guidance that a personal wealth advisor can provide. But in order to provide value, an advisor must truly understand their client. We offer tools to capture not only the traditional profiling data an advisor needs to collect from a client (risk tolerance, cash flow needs, long-term and short-term goals, etc.) but also behavioral finance tools to help both client and advisor understand the distinct personality traits that influence every individual's investing decisions. Are you the type of client that seeks to maintain a high degree of control over your investing decisions? Do you prefer to delegate? Are you unduly optimistic? Pessimistic? Are you a collaborator? Do you prefer to work alone? All of these behavioral tendencies influence how you invest over time, both at a micro-level (individual stock picking, buy and sell decisions, etc.) and macro-level (high level decisions such as switching advisors, moving to a robo-fund, etc.). We firmly believe that advisors can add value beyond the basic asset allocation services offered by a robo-fund, as long as they have the right tools to understand how to best serve their clients.