https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=26...
Except they use the data to make stupid conclusions:
"However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made."
I don't see how the study sheds light into "causality," i.e. "how fans are made."
Since netflix does not need to sell commercials, there is no incentive problem with binging. A network, however, needs to keep your attention every Wednesday evening to sell their commercial slots, so they have to pace their material episode by episode.