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Comment by yq | Hacker News Reader

I am +1 with Nursie.

Ad's never work for me, I occasionally turn off ad-blocking to see how google looks like with ADs. None of those advertising will work for fit what I am really looking for.

If I want something, I probably know what, where, how, when already.

If someone need 24 4tb SSD to setup a Raid, the chance they will get it from an advertiser instead of someone who has well established a logistics channel, reputation over years, excellent return policy, is probably zero.

I would love to see Advertisement which I can say:" Wow I must have one." But sadly Google has some more works to do there.

Somehow google has solve partially of it: YouTube reviews. They are one of the only few advertisement that work, at least to me.

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When you say "Ads never work for me", you're really saying "I never click on ads". Even if you never interact with ads, they still work on you, because you see them. Modern advertising is built on decades of psychology research, much of it dealing with trust and the importance of repeatedly viewing a brand to build that trust.

The guys with an established logistics channel, reputation, 5 star reviews, all have that in part because they've been advertising longer than the new players. This is how all brands enter our mindspace. Even the titans of today started as unknown brands putting ads in magazines yesterday.

Brands are pressed into our brains by constantly pushing them in front of our eyes. And then, when you think of a need, you remember the brand.

Nobody ever went to a bank just after reading the ad in the newspaper. But they remembered the brand.

Yet I bet you know who Ford, Geicko, Chevrolet, Coca Cola and McDonalds are, regardless of how much you like their products.

I like advertisement.

I use Tasla before they are popular; Windows Mobile while they are not in the news steam; The first iPhone; The very first Gen Intel SSD; 64GB rams while 256 MB is the standard, and still can go on.

Advertisements in a media act as an amplifier that fit the majority in our social system.

Now go back to our topic: Can the Google Ads show me the next SSD? Will it show me the next self-drive car? No it cannot at this stage. But when it can, I will desperate or probably pay to read those advertisements.

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