I don't think the EU pushed Volvo though; for the longest time, their slogan was "Drive Safely" and they've always been emphasising safety over other features.
http://www.unece.org/fileadmin/DAM/trans/roadsafe/unda/Swede...
TL;DR: no-one should die or be seriously injured in a crash in a new Volvo by 2020 (two vehicle generations away from now).
Mostly that's based on Gilb's first two Laws of Unreliability (computers are unreliable, but humans are far more so, and systems which depend on human reliability are by definition unreliable).