Don't forget that the "innovator" is operating illegally in many jurisdictions and is actively trying to buy protection (i.e., lobbying).
Don't forget their most unfair practice of kicking out rude and bad drivers that provide terrible customer service. If the cabs can do that, people would like them too, but that's just a totally ridiculous thought.
In others jurisdictions it is gray territory and some govs err on the side of the taxis. But I don't really know of many jurisdictions were it is outright illegal.