Likewise, I'm guessing "utilization" is measured by taking a loadavg, which is... not exactly really a complete measure of utilization.
It's popular in lots of industries but there seems to be relatively little (publicised) adoption in the data center business yet.
In the US, generator power is considered dirty, and only meant to be run on during emergencies. Running generators during not-emergency times will typically get you a nice call/visit from the state's environmental agency courtesy of your complaining neighbors. Said agency will ask you to curtail your usage to no more than X hours per month.
In the UK, DSR consists of you entering into a contract with National Grid, one or four years in advance, to produce energy during peak times (not just "reduce usage") at an auctioned rate, but pay a stiff penalty if you fail to deliver. Plus, you're not allowed to participate in back to back years.
Another possibility is demand-response. Some utilities also offer incentives to customers who can voluntarily take some of their load off the grid during times of high demand.
Backup uninterrupted power is not typically done by keeping generators online 24/7.
So every (serious) datacenter has rows and rows of batteries to cover the lag time between power loss and generator start-of-service.