Somewhat related: The way men and women describe themselves on OKCupid [0]. Career/education is more a part of men's "character" than it is for women (or it appears this way).
[0] http://www.theatlantic.com/business/archive/2015/09/men-wome...
[0] http://www.theatlantic.com/business/archive/2015/09/men-wome...
Girls choosing to do so because that's how they prefer to see themselves and the image they like to project is not, or at least, the idea that it is would likely be controversial among self-described feminists.