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Apart from the name debacle I think what they are doing is fascinating. I imagine this would be immensely useful for marketing. Does anyone have an idea how they would be doing this? I suppose they would need data from previously posted facebook stories.

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This is purely a guess, but I'd imagine they boost posts (aka pay to display a post to more people), and show them to people who already like the page to collect initial CTR/Like/Share stats.

Then take the winner of that test and post to the rest of the people who like the page, where "organic reach" takes over.

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