What is interesting is that in the US you have freedom of speech but that doesn't mean you can yell "fire" in a movie theater (as the example often goes).

Otoh you have freedom of the press but there are little restrictions on the press to print anything (obvious exclusions include libel) under the premise that people have a right to know certain things even if that right to know ends up creating more danger. Which is what you mean by "giving these suckers as much airtime". The truth is, why do I need to know that a school in another state in the US had a shooting? Does the information value of that outweigh the obvious effect of having copycat crimes and more damage? To me, it doesn't. And I don't think the issue is really not allowing information like that to be put out. I think the issue is simply playing so long and so hard that it creates the impact that you are referring to. And creates "more suckers".