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What I don't understand is: Is the music in the blockchain? Is the music on everyone's computer but only accessible for whose with a key? Does this not make a blockchain too big? Can you have subsets of the blockchain locally? When you buy this album can you stream from these subsets of blockchains like with Popcorn time? Its' not really explained in this article...

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Exactly, good questions, that's what I was wondering as well!

After looking around, I think this is complete bullshit. I mean, it's a normal website with a normal HTTP download. The only difference is that the payment method is Ether.

So I think calling this "blockchain-based" is sensationalist.

Wait, this is the first iteration. Look forward in the next release.

This definitely is blockchain-based. Specifically, this project is using an ethereum smart contract to record the release of a piece of creative content along with a list of contributors to the realisation of that content. These contributors will be automatically and transparently paid a portion of the revenue each time someone purchases that content. My understanding is that currently the content is hosted on amazon s3, but future plans would use something like ipfs.

Some data on the ethereum contract including stored values and transactions: http://frontier.ether.camp/account/c7696b27830dd8aa4823a1cba...

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