> I'm working with Heartland and we're getting a hair over 2.1%
2.1% isn't your whole acquisition cost. You will have to eat the inevitable chargebacks and associated fees too (which is not an issue with Bitcoin).
> You'd have to get below 2% on an ongoing basis
I'm not sure what you mean by this. We've never charged more than 1% for merchant processing and I doubt we ever will.
> with all the fraud/rewards/other stuff cards provide, 2% still seems cheap.
Why would I use my 1% cashback credit card at a trusted merchant when I can get a 2% rebate from the merchant instead? I'm not alone in this thinking, many Americans choose the 'cash price' when pumping gas every day.