Perhaps 'early' mover advantage might be a better choice of words.

> Major financial institutions invest significantly in technology...

That they may be, but that's no guarantee of success or domination. That's the whole point of the risk of startup. Also the reason for the explosion of interest. I'm not suggesting that Gemini will win, but they are in the space, at the beginning, unencumbered by old tech (as the larger institutions are) and are making overtures to the established order. We don't know where that will lead.