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I call it the "NPR" (http://www.npr.org/) style. I can't stand it and it's the primary reason I can't listen to NPR

It doesn't seem that strange, to be honest. I found it readable and engaging, and it was nice to have some local colour mixed in with the "actual information."

There are no doubt countless academic papers and government reports to read if you prefer something a little drier. As it is an article on the Guardian, I got what I was expecting, more or less.

Indeed, not only can it more entertaining but a more people focused approach is known to be more effective as the Guardian themselves recently pointed out [1].

[1] http://www.theguardian.com/commentisfree/2015/sep/04/the-gua...

How would you write it?

Not sure I agree, I found it very readable.