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Incorrect IMHO.

In the last year I've seen both bids, and average per click payouts from adsense drop significantly. Like halved.

The OP is about divorce. Legal, finance, class action lawsuits. They're all crazy click prices because they're potentially very lucrative.

Managing your own campaign is extremely easy. You don't even have to set bid prices any more if you don't want to.

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Your experience may be different than mine, but I've been advertising in a couple different verticals (including legal, so I'm familiar with the insanity there) for the past couple years and I've been involved on the Adsense side since early 2004, and I haven't seen click prices drop dramatically.

Here's some data, ending June 2009: http://www.clickz.com/3634374 (Click 'prior month' to get a feel for the trend. A chart would be nice. Some verticals, like mortgages, obviously took a beating.)

Sure, it's easy to set up a campaign and start blindly feeding money in to the Google machine -- but that's a long, long way from effectively managing a campaign.

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