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Why would custom chips be particularly useful for tomorrow's cars? Commodity chips seem to be good, so far.

Looks like the author stretches the usefullness of Apple' vertical integration too far.

I can imagine one asking the same question with regard to the value of custom chips in phones, just prior to the appearance of the M7 through M9.

It's all part of the apple bullshit marketing:

"Chipworks found that the M7 most likely is a NXP LPC1800 based microcontroller called LPC18A1. It uses an ARM Cortex-M3 core with a customised packaging and naming scheme indicating that it is for an Apple customized part"

https://en.wikipedia.org/wiki/Apple_motion_coprocessors

That may be true, but for the purposes of the above question, the name of the thing doesn't really matter so much, does it?

I wouldn't question the usefulness of vertical integration of chip design for phones, but I do for cars.

Cell phones have power and size constraints that cars don't.

Reply on news.ycombinator.com