"Were Flash Lite to gain momentum, it might make Adobe the Microsoft of mobiles, and Flash Lite the new Windows. That also makes it obvious why Apple wants to choke Flash to death before it falls into position as the new lowest common denominator in proprietary platforms on a new crop of mobile devices...

And you thought the iPhone was just Apple's way of muscling into the mobile business! No, it’s really a proactive battle against a wide swatch of proprietary platforms promising to plague a new wave of mobile devices."

http://www.roughlydrafted.com/RD/RDM.Tech.Q2.07/879DD82D-559...

The problem with flash (and the upside) is that it lets designers tackle the whole problem of site design, fonts, look and feel, etc in their domain. I would love to see flash replaced by html5 and css, but I think momentum is not on my side.

or if your goal is to get more people to get their content from the iTunes Store.