Just for clarification, the Que is not Barnes and Noble's ebook reader. It will, however, be sold in their store next to the nook.
http://gizmodo.com/5390858/plastic-logic-que-is-going-to-nuz...
http://gizmodo.com/5390858/plastic-logic-que-is-going-to-nuz...
Different products, different makers, different brands. One brand is owned by the retailer, the other by a third party that sells through multiple channels.