I run this thing called Useless Press (http://uselesspress.org) - we publish interesting/unusual internet things. We came up with the idea of a real-time novel and then asked Josh and @leyawn if they wanted to participate.
@saaaam, As a tech leader working in the publishing industry, I'd be interested in connecting with you to hear more about what you work on. My email is my username @lp0.org. Maybe there are opportunities for us to collaborate!