-- Trivial pointing; no need for active pointing stabilization (aside from thermal drifts).
-- If you can do it on the earth-facing side of the moon, you can do it on the dark side of the moon, escaping stray light from the earth.
-- You can watch one target for a very long time. Earth-orbiting telescopes have to be very careful about keeping the earth out of the frame. Even geosynchronous systems will point near the earth (for some azimuths) once a day. This will come near the earth and sun once a month (each).
-- No need to maintain orbit. Can't hit anything, either.
-- It's really cool.
Edit: Here's the wiki page: https://en.wikipedia.org/wiki/Chang%27e_3
-- You can look at Earth trivially.
-- The UV imaging system is one of many instruments on the lander. Why not get a free ride to a great vantage point?