Agreed. Strangely, this concept seems to replicate with bikes most mistakes done previously with cars (and 60's concepts around planes). The designer is actually sort of aware of this, not understanding the consequences:

> "Residential bike parking should have the same space-syntax relationship to the front door and kitchen as car parking does in a contemporary house in the suburbs," Fleming says.

Designing cities around people, not a way to transport them, is missing from this approach.

It's actually a much harder challenge than figuring out funny (and unsustainable) ways to bring "speed" to personal transportation within cities. Creatively, this concept is entirely underwhelming.