Serious question: Does anyone know/is anyone a Bonobos enthusiast? I'm legitimately curious about their demographic, and what appeals to them about Bonobos that doesn't about JCrew/Club Monaco/Zara/Uniqlo/etc.
Bonobos has better quality, slightly slimmer and more modern fit than Banana Republic. The quality has also been better as far as chinos goes. Also I like Bonobos' attention to detail, the pockets have nice patterns and better buttons. They also fit better in the right places and seem more movable.
As far as their shirts are concerned I can find more flashy or newer type designs/patterns that are still office friendly. Plus most of the button down shirts dont have that huge blousey look at the bottom when I tuck them in. For my body its hard to find shirts with broad shoulders but a small waist.
But now, it isn't difficult to find well fitting men's clothes. Since buying that first pair of Bonobos, I've found clothes that fit just as well, for similar quality and much lower prices.
Pants from Jcrew/Zara/H&M are definitely more fashionable but they don't come in my length, and if they fit my quads then they billow around my ankles.
Confusingly, Bonobos shirts/sports coats are cut for guys with very slender upper bodies, non-broad shoulders, and do not come in adequately tall sizes, and Jcrew's tall line of shirts fits an athletic build much better.