Tell that to the cable companies and radio stations that got their start the same way. Nearly every major media distribution channel in this country at least was founded on piracy. [Source: http://goo.gl/fN62uy]
The recurring pattern is that these people committing acts of piracy had a larger goal/conclusion in mind. They often ended up legally servicing and selling media and entertainment on a far larger scale than they ever illegally stole it. These people didn't have the resources and content to go about their business otherwise, and saw fit to commit acts of theft in the short-term to convince people that the core of their structure was worth getting access to content legally. The vast majority of pirates don't have such ambitions. They just want free movies.
So an action by the likes of a nascent Spotify, cable company, or radio station (or whomever) is OK as long as the long-term ends justify the short-term means?
> The vast majority of pirates don't have such ambitions. They just want free movies.
How do you know what they want? Can you read each of their minds?