They do care - otherwise they'd just buy 40s or plastic flasks of Popov.

Beer snobs just can't comprehend why anyone would prefer, say, Miller over Bud, or that it's even possible to differentiate between the two.

From our side of the fence, all craft beer enthusiasts seem to care about is disgustingly ever-higher levels of hops.

You might be surprised. Many loyal drinkers of a particular macro beer can pick out if their favorite beer is out of date or swapped for a supposedly identical beer.