The underlying issue, IMHO, is that the AppStore has been designed in such a way that what Marco is doing is probably the sensible thing for him to do, as it only supports "hit-based" business models. Well, and scam-based ones.

Except that with software, such a hit-based model is even more skewed towards winner-takes-all than music is. So let's put the blame where the blame belongs: the ones creating the incentive structure, not the ones doing their best within that structure.