One of them a high quality, amazing journalists high ambitions for quality content newspaper.
The other a free omnibus newspaper to be delivered to almost the entire country (Denmark)
I learned something very different from both of them but I draw the same conclusion.
News is the reporting of events. Newspapers whether digital or print is in the business of using these events to sell newspapers so they can sell adds.
But there are several problems with omnibus news media.
- Most traditional news media simply have too many employees.
- So called "Quality Journalism" isn't going to save any newspapers.
- There are too many newspapers and too many other ways to hear about the actual event. The internet is one big news source.
- Making money on advertising require an amount of visitors that are simply not possible for most.
There is still room for news but it has to be either much smaller, focused and specialized or have to be one of a few multinational news-source providers that others can use.
The omnibus paper is dead.