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Interesting note: the hiring of Jay Carney (Feb 26, 2015) coincides exactly with this article ("We were in regular communication with Ms. Kantor from February through the publication date in mid-August"). I wonder if such a high-visibility PR hire came about /because/ of this article?

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I'm sure it would have been a multi-month process to hire for a position like Carney's so it likely would have started well before that February date.

Interesting speculation by the original commenter, however, as we can imagine that the NYT likely shopped the idea for the article to Amazon long before Ms. Kantor was originally in contact with Amazon. So perhaps the timeline went NYT shops idea for article with Amazon -> Amazon realizes they need a head of PR and starts looking -> Ms. Kantor reaches out to begin discussions with Amazon right around the same time Carney is hired

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