A Look at the Internal Memos of Twitch and Periscope

techcrunch.com

16 pointsggonweb3 comments

anyone else notice that the blurring of that 5th memo about their advertising/monetization efforts wasn't so good? Looks like CBS Interactive was twitch's advertising partner. Additionally their 'premium' CPMs were as high as $40. And the non-premium CPM were single digits. I couldn't quite make out the percentage breakdown between premium vs non-premium ads. They were both 2 figures. Once you have the percentages, it should be easy to deconstruct an educated estimate of the revenue of twitch based on traffic numbers from elsewhere.

Not sure it matters if this data is public or not, but it was interesting to see such an easily guessable blurring.

I wonder if Periscope is an effective social site for businesses to interact with customers.

It's made some headway, but it's not specifically designed for that.

A "Periscope for Business" is exactly what my team is building, we applied to Y Combinator with that idea :) , so far we've had fantastic response with our early prototype.

I'm a bit worried about all the emphasis investors make on founders' public archievments, I hope we can overcome that.

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