> Their business model is wholly and fundamentally based on the inability of non-creditworthy people to keep their obligations. If their customers paid back everything on time, they would go out of business instantly. That is what I call unethical. At best.
The exact same criticism can be leveled at the credit card industry. Or any business based on unsecured credit, really.
Payday lending just takes a well-entrenched business model to its extremes.