How do you make the persona brand invisible, while still giving users some visible feedback that they aren't sending their global password to random site x?
Try logging into 123done.org with whatever you want @mockmyid.com to get a sense of what that would ideally look like. My talk from PyCon 2013 goes into a little detail about how the protocol works: https://www.youtube.com/watch?v=nJff23UdNAI