yes, what the world needs now is more and more people who care about marketing their brand. this might as well be called "a guide to shitting in the well: how to poison the HN community so you can go viral"
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At some point, do all online networks become cases of machines competing with machines?
I think it's getting better though, it seems like plenty of startups can artificially hit the front page a few times but once the voting ring filter's got all their employees and friends it is much harder.