stickK.com - Put a contract out on yourself
stickk.com
stickk.com
"The very smart Dean Karlan and Ian Ayres are behind the idea. I've long predicted this won't work; one group of potential customers doesn't really want to change, the other group is unwilling to give up control. It's not exaggerating to say that human nature is on the line here, and that if I am wrong this is probably the most important idea you will ever encounter."
From (which has additional interesting comments): http://www.marginalrevolution.com/marginalrevolution/2007/12...
It does remind me of an old study of alcoholics in the military (I can't reference it), specifically a study of the best way to treat them. In this study some of the patients were 'forced' to take pills that would make them feel really uncomfortable when they drank any alcohol. I could be wrong, but I think these patients were the only ones who recovered or came closest to recovering...