Article titled "Facebook meets skepticism..." is actually about Reliance's network issues not helping Internet.org. SaveTheInternet is portrayed as a hurdle for everyone getting free internet access.

Facebook's meets "skepticism" because it is offering walled internet in South East Asian countries like India, Indonesia, etc. Facebook + a few services that people didn't ask for. Clicking external links on Facebook will lead to a page warning that you will be charged if you visit a service that's not part of internet.org. Google has also been offering such a service called "Google Free Zone" in certain countries.

If Facebook or Google feel so charitable, why not help telecom providers write-off data costs and offer say 250mb/month free per person?