Now, seeing this pivot, I am still scratching my head a bit. So they are leveraging the work they did on famous to create a CMS which lets marketers easily create apps. Ok, I'll by that as a potential pivot, leverage what you've got in the high-performance library.
But I have a few issues with their new homepage and possibly business model.
1) you have to contact Sara from Famous to get her to sign you up. I'd think a company like Famous with access to so many potential customers would have been able to get a bunch of beta testers to try their product before setting up their homepage.
2) I clicked the play button under 'simple' expecting to see a video demonstrating the product, but it just led me to a bit of text describing a 'micro-app', I can't even touch an example micro-app they've created. Same with 'beautiful' and 'elegant'. Nothing here. I may expect that of a company trying to figure out their market, but the expectation is higher here. Maybe it's just me.