Hey Mindcrime, thanks for your insight. That's exactly what I think about the situation too. An SNA product on its own serves no purpose unless it is applied to some sort of specific (pre-defined) problem. Similar to data analytics I guess, one needs to know why and what they are analysing before building the solution.
Yeah I use the notebook idea! Very useful.
Out of curiousity, how are you finding working with SNA? I expect that your market/customers are primarily large companies with lots fo data.