League of legends had customers receive a latency increase from about 40ms in average to 3-5 seconds during a period of about 6 months, which was caused by faulty QoS code by a top 3 ISP in Sweden. Is that fair competition?
The process has been really slow...
The above comment only considered the perspective of an end user, saying that due to good infrastructure and lots competition net neutrality isn't an issue. However I'm more worried about the businesses at the other end of the line, the content and service providers who also have to deal with ISPs. If the market leader in a certain category can afford to buy faster lanes, it's much harder for potential competitors to enter the market, hence the Netflix analogy.