How is monetization planned? Targeted ads based on who is being called? Selling lucyphone service to companies to manage wait queues? All of the above?
On a related vein, why doesn't any company sell an asterisk add on that says "your menu choices have been noted.You will now be put on hold A csr will be w/ you in approximately X minutes. Alternatively our csr will call you back at $calling-number as in that same time frame -- press foo"
edit: if they do, how come no big companies buy such a thing? doesn't the cost of callback get absorbed by the reduction in idling "wait queue" lines?