The ultimate equilibrium they will achieve if they do their job properly is that discs will not be rippable when they first come out, but after a couple months will get cracked. In that time period, the studio makes 90% of their lost revenue and you still have the ability to make backups after a delay. BD+ has had its ups and downs, but I think it has the potential to achieve this. It's more than you can say for most DRM systems.
Disclaimer: I am a co-designer of BD+.