To me, the highest cost of cooking for myself is planning and shopping. The value, therefore, is to offload the thinking, planning, and shopping part of this. The prep and cleanup is actually fun and easy to fit into my schedule. Therefore, solid value prop and great idea.

Further, imo, the cost and packaging "waste" is nothing significant. When I shop for myself I still get packaging. Worse yet, a lot of food gets wasted anyway, i.e. because the grocery store doesn't sell me exactly as much food as I need, whereas Gobble does. I suspect this is actually more efficient, i.e. on all frontiers, especially given the waste I always generate from shopping for these ingredients.