Maybe they could Google it :). I don't think Alphabet will ever be as popular as Google. That's like knowing that Comedy Central is owned by Viacom. Yes, that's true, but you probably don't care and don't really think about Viacom at all.
Viacom's Comedy Central doesn't quite have the same ring to it.
What about Viacomedy Central?
I see what you did there...
It's going to take some time for news organizations to get used to this brave new holding-company world, eh?