The Verge, TechCrunch and their website, and I still have no idea what their product is. They have an impressive team, that has been put across. Other than that, just buzz words.
"Upthere says it plans to offer an API in hopes that developers will make it the default storage solution for their own apps"
So... how is that in any way different to using the AWS API to upload stuff to S3? Being a "storage solution provider" (and reselling other companies' cloud offerings at that) has some razor thin margins and a whole lot of competition. I don't understand what makes these guys different.
If, but it is a big if, I have understand correctly it is a simple cloud service but it doesn't save your file in your hard drive, but directly and only on the cloud...