It's worth noting that when Livecoding.tv first launched, you were forced to register and log-in to watch any videos. It took an entire thread on Hacker News to force the founders to backpeddle once they were caught: https://news.ycombinator.com/item?id=9800321
This isn't the first YC startup I've seen with such blatant "growth hacking" tactics, and it's disappointing.