2. Had a kid and discovered how hard it is to take a baby outside the home. We didn't know where to go or how to easily solve small problems like diaper changes.
3. GF and I are doing this learn the whole lean startup / app / growth thing.
Currently in the Apple app store with an MVP and see a lot of room for growth and improvements. We've been live since the summer and have managed to get into Product Hunt as well as the newsletter for the editor of a major news publication in Sweden.