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Day 1? You mean Friday 10/30? I think that was the official "launch" date. I ordered my ATV4 in the middle of last week (and was surprised to see they weren't out yet), and it arrives tomorrow.

I'm gonna call Plex close enough to "day 1".

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Especially given that discovery on actual day one was so poor (no categories, no charts, limited features) that anything not featured was going to struggle a bit. Our app was written up a couple of times alongside Simplex but missed out on a feature despite getting an artwork request and only had a few dozen sales.

There was only one app showing up in search for the word plex. I'm sure that helped too.

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